Antoine Sochat
Freelance & entrepreneur
Marketing, Growth, Product, Data, Ops
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About me:
About me:
My strengths, my weaknesses, what I like... And virtually everything else.
Do we match as co-founders? (or as co-workers?)
Case studies:
Case studies:
Comprehensive study: how can we fix online reviews? (a 6-month work)
PRODUCT DESIGN
Case study: how we maximised our website conversion rate at Luckey.
MARKETING GROWTH PRODUCT
Case study: building an acquisition funnel at Luckey.
MARKETING GROWTH
Case study: how (not) to expand internationally.
GROWTH EXPANSION BUSINESS MODEL
Pivoting a company: from Luckey to Airbnb Co-Hosting.
OPERATIONS BUSINESS MODEL
Case study: How we reached the first position on major keywords at Luckey (SEO).
MARKETING GROWTH
Data applied to SEO: generate 10k+ keywords combinations and validate them (12 easy steps).
MARKETING GROWTH
What I can do for you:
What I can do for you:
Acquisition
Acquisition
Website (Webflow, Framer or React JS), SEO, SEA, Meta Ads, Strategy and user journey
> Maximised website conversion rate at Airbnb - case study> Built the acquisition funnel at Airbnb (SEM, Ads..) - case study> Reached the first position on Google at Airbnb - case study
Conversion
Conversion
Sales processes, User journey,
Optimization, Automation
> Created the inside sales team at Luckey> Automated the partner recruitment process at Airbnb
Retention
Retention
Customer success (LTV calculation, processes…), Customer support (priorization, efficiency, automation, cost reduction), Upsales (opportunities spotting)
> Built an automated NPS process > Calculated customer LTV to prioritize their satisfaction
Product
Product
Discovery, Features priorization,
Specs, Design on Figma
> Designed an app on Figma following the F.O.C.U.S.E.D method and The Mom Test
Strategy
Strategy
Competition gap, Market study to spot warnings and opportunities
> Pivoted a whole business unit at Airbnb - case study> Expanded Luckey internationally - case study
Operations
Operations
ROI optimization (avg customer revenue, cost reduction), Customer onboarding processes, Company structure to gather and assign resources, Automation
> Coded rules to assign customer inquiries to the right CS agent and reduce costs> Created onboarding trainings for partners at Airbnb
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